How Milwaukee journalists use social media

.. And what they need from PR pros

BizTimes Reporter

BizTimes Reporter Alysha J. Schertz

Join us Thursday, March 25, to hear from journalists actively using social media and digital tools to enhance their reporting. Our panel includes:

Susan Kim, anchor and reporter, WTMJ-TV Channel 4
Alysha Schertz, business reporter, Milwaukee BizTimes
Bobby Tanzilo, managing editor,
Mark Kass, editor, The Business Journal of Greater Milwaukee

It’s a new age for PR pros, journalists and editors. Social media enables us to communicate more quickly, relevantly than ever before, and those mediums offer new opportunities for us to become trusted sources.

But how do you appropriately forge a relationship via social media? What about pitches? Is a well-written alert or news release still necessary? Should you add video, photography, links with the story? Do they actively seek sources via social media that they don’t in other forums? Which social media outlets do they use?

Register for this session here.

Special Note: Two lucky meeting attendees will win a pair of round-trip tickets on AirTran Airways courtesy of AirTran.