PRO Day

PRO Day for College Students is Returning in 2017!

Learn about Connected Living & the Internet of Things,
Meet PR Pros, Sharpen Your Resume and Tour Some Really Fresh PR Venues

What: The Public Relations Society of America Southeastern Wisconsin Chapter, the largest PR professional organization in Wisconsin with over 300 members, is hosting a great event for college students to learn more about careers in PR/Marketing.

Date: Friday, April 21, 2017

11:30 am:       Networking with professionals
12-1:30 pm:    Luncheon Speaker Brandi Boatner of IBM speaking on Connected Living & the Internet of Things

Smart cars, smart homes, smart meters — with mobile technology quickly becoming a lifestyle, the impact of the Internet of Things (IoT) is vast. But, are you ready to harness the power of IoT for communications? Discover how IoT can create an entirely new marketing channel for you as a communicator.

  • Gain awareness of the connected living era and the loT.
  • Discover the potential of the loT for marketing and communications.
  • Learn how to leverage the loT to identify market trends to drive better customer/client experiences.
  • Explore how IoT, when coupled with social media, will allow communications professionals to identify and take advantage of emerging trends.

1:30-2:15 pm: Resume critiquing (Bring 5 copies of your resume along to have PR pros review it and weigh in on how you can improve it.)
2:30–3:15 pm: Tours
3:30-4:15 pm: Tours

Tour Options: Two PR/Marketing Agencies: Core Creative and B+L, a Non-Profit: Skylight Music Theatre, and a Radio Station: 88 Nine Radio Milwaukee (Participants get to choose to visit two of the four options.)

Where: Italian Community Center, 631 E Chicago St, Milwaukee, WI 53202 (free  parking in back)

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Brandi Boatner of IBM

More on our Luncheon Speaker: Brandi Boatner is the Digital Experience Manager for IBM’s Global Technology Services in New York City. Her responsibilities include developing and driving digital communications and content that supports the way IBM engages external audiences and enterprise IT professionals. As digital experience manager she oversees a holistic digital ecosystem across platforms (including Websites, blogs, social media sites and mobile devices) and people globally.

Menu: Chicken Teriyaki, Wild Rice and Green Beans Almondine Dessert: Vienna Torte

Cost: $15 for PRSSA student chapter members
$25 for PR/Marketing general students

To Register go to: https://www.prsawis.org/event/pro-day-12-day-event-prssa-members-students/

The 2017 PRO Day is being sponsored by:

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Students who attended  prior PRO Days have said they left energized and feeling positive about their future careers in PR.  Please continue to check this page for new details about this great day for students. If you have have questions regarding this event, please contact Heidi Fendos, our PRO Day event planner at 414-778-0766 or Heidi@fendospr.com.

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2015 PRO DAY RECAP

The 2015 PRO Day for college students was sponsored by Eisner Creative Foundation (ECF) and Big Shoes Network , and was held on Friday, April 17 at the Marquette Student Union.

The event featured speaker  Rob Biesenbach, who spoke on: Unleashing the Power of Storytelling To Build Trust and Influence audiences 

rob biesenbach

Takeaways included:

  • The important science behind the power of storytelling
  • Three key ingredients necessary for every successful story
  • Key elements that elevate good stories to greatness
  • A simple process for finding great stories among your customers and other audiences
  • Tips to help you bring out the best stories in others
  • Advice for cutting the clutter from your stories for greater impact
  • Pointers on making your stories more visual and evocative
  • Performance tips to help you and your clients deliver stories more effectively

Following the luncheon, there was a Resume Critiques and Tips Workshop followed by two break  out sessions which covered: Social Media Management with panelists Rick Stoner from Bader Rutter, Jeremy Ross from Milwaukee Tool and Chelsey Orlikowski from Core Creative; Internal/Employee Communications with panelists Betsy Berens from GE Healthcare, Chantel Kuczmarski from Nelson Schmidt and Brian McKaig from the United Way of Greater Milwaukee and Waukesha County; PR’s Role in Branding with panelists Lisa Ehlke from Zizzo Group, Don Klein from Aurora and Annie Holschuh from BVK; and Business to Business PR with Mike Stefaniak from Hanson Dodge, Fraser Engerman from Johnson Controls and Heather Markovich from Core Creative.

Students who attended  prior PRO Days have said they left energized and feeling positive about their future careers in PR.  Please continue to check this page for new details about this great day for students. If you have have questions regarding this event, please contact Heidi Fendos, our PRO Day event planner at 414-778-0766 or Heidi@fendospr.com.

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2014 PRO DAY RECAP

On April 11, 2014, the PRSA Southeastern Wisconsin Chapter and our event sponsors, Eisner Creative Foundation (ECF) and Big Shoes Network , were proud to host 78 students from UW-Whitewater, UW-Milwaukee, Marquette University, UW-Eau Claire, UW-Oshkosh, UW Green Bay, UW-Stevens Point and Carroll University for our annual  1/2 day PRO DAY event for PR students. Students spent the afternoon learning about the PR industry in southeastern Wisconsin and what it takes to become a successful young professional in it.

The event was held at the Milwaukee Hilton in Downtown Milwaukee  and the program included:
11:30 a.m.-Noon: Networking

natestpierreNoon-1:30 p.m.: Attending the PRSA Monthly Luncheon with along PR professionals and hearing special guest speaker Nate St. Pierre talking about “Activating the Online Community to Promote Change”

1:45-2:30 p.m.: A Resume Critiques and Tips Workshop overseen by volunteers from PRSA’s Young Pros group

2:45 – 3:45 p.m.: Breakouts: Corporate Careers with corporate panelists from Manpower, Kohler Company and Johnson Controls or Agency Careers with panelists from STIR,  Mueller Communications and Johnson Direct.

4-5 p.m.: Breakouts: Government/Public Sector Careers with panelists from Milwaukee Common Council, Milwaukee County Transit anPro Day 2014 014resizedd Wisconsin Department of Tourism and Nonprofit Careers with panelists from the Salvation Army, Boys & Girls Club of Greater Milwaukee and Independence First

Thanks to our generous sponsors, the cost for this 1/2 day program was only $10 for PRSSA members and $20 for general PR students. Students who attended the event said they left energized and feeling positive about their future careers in PR.

 

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