PRO Day 2019

WHAT: The Public Relations Society of America Southeastern Wisconsin Chapter, the largest professional PR organization in Wisconsin with over 200 members, is again  hosting a great event for college students to learn more about careers in PR/Marketing.

THE 2019 PRO DAY WILL BE: Friday, April 5, 2019 from 11:30 am- 5 pm
11:30 am: Networking with professionals
12-1:30 pm: PRSA Luncehon and Program, “Cause Marketing and Building Brand Loyalty” with Nick Lucido, VP of Global Brands Edelman
1:35-2:25 Resume Critiquing (Bring 5 copies of your resume with you)
2:35–3:35 pm: Tim McCormick from the Harley Davidson Museum will be talking about how the museum, as well as the company’s citywide anniversary celebrations, help the Harley brand
3:45-4:45 pm:  Tour of Mortenson Kim + Raidious (Participants will be walking 4 blocks to get to this tour, please wear comfortable shoes.)

WHERE: Italian Community Center, 631 E Chicago St, Milwaukee, WI 53202 (free parking in back)

As part of his day to day job at Edelman, Nick Lucido, VP, Global Practice Development, (who served as PRSSA’s National President in 2010-2011) partners with a large and diverse community of 1,100 brand marketers working with some of the world’s most iconic brands. Based Edelman’s Chicago office, Nick manages intellectual property, operations, portfolio and capability growth, community building, and marketing for the practice.

He previously was senior account supervisor and client strategist for Krispr, a Daniel J. Edelman company servicing the Kellogg Company. He led integrated communications projects for Kellogg’s initiatives including its U.S. Olympic Committee sponsorship, the global transparency platform Open For Breakfast and social/digital channel strategy.

Before returning in Chicago in 2016, Nick spent two years in São Paulo, Brazil as a Daniel J. Edelman Global Fellow. While on assignment, he served as a LATAM lead for research and analytics, in addition to serving as regional client leader for Disney Parks.

With nearly 8 total years at Edelman in different offices and practices, Nick’s experience includes strategic planning, digital strategy, analytics counsel and account management for organizations including Abbott, BlackBerry, ConAgra Foods, Disney, GE, Hilton, Johnson & Johnson, Kimberly-Clark, SC Johnson, Shell and PayPal.

He holds a B.A. in advertising with a public relations specialization and a B.A. in public administration from Michigan State University.

MENU: Lasagna and Garden Salad

COST: $15 for PRSSA student chapter members
$20 for PR/Marketing general students



Students who attended  prior PRO Days have said they left energized and feeling positive about their future careers in PR.  Please continue to check this page for new details about this great day for students. If you have have questions regarding this event, please contact Heidi Fendos, our PRO Day event planner at 414-778-0766 or

The 2019 PRO Day is being sponsored by:

2018 PRO Day Recap

The 2018 PRO DAY for college  students was sponsored by Big Shoes Network  on April 20, 2018 at the ICC.

It was entitled, “Find Your #PRStrong  and featured Sharon Barbano, Head of Public Relations for Saucony and Wolverine Boston taking about how to find the path in public relations that you want to pursue and that will empower and excite you every day.

The event also featured a young pros panel discussion lead by Big Shoes Network entitled, “How We Got Our First Professional Jobs: Dos and Don’ts” and well as tours to Celtic Ad Agency and Tour of Su.mmerfest’s Headquarters

WHERE: Italian Community Center, 631 E Chicago St, Milwaukee, WI 53202 (free parking in back)

Thanks again to our sponsor:

2017 PRO Day Recap

The 2017 PRO DAY for college  students was sponsored by Big Shoes Network  on April 21, 2017 at the ICC.

It was entitled, “Learn about Connected Living & the Internet of Things,
Meet PR Pros, Sharpen Your Resume and Tour Some Really Fresh PR Venues”

OLYMPUS DIGITAL CAMERAThe event featured Brandi Boatner of IBM speaking on Connected Living & the Internet of Things. Students gained awareness of the connected living era and the IoT, they disocvered the  potential of the IoT for marketing and communications, learned how to leverage the IOt and explored how IOT, when coupled with social media will allow communications professionals to identify and take advantage of emerging trends.

After Brandi’s presentation student got to network with professionals and have their resume’s critiqued. The day concluded with students being able to go on two tours. They could choose from four options: Core Creative, B+L, Skylight Music Theatre or 88 Nine Radio Milwaukee.

Thanks again to our sponsor:



The 2015 PRO Day for college students was sponsored by Eisner Creative Foundation (ECF) and Big Shoes Network , and was held on Friday, April 17 at the Marquette Student Union.

The event featured speaker  Rob Biesenbach, who spoke on: Unleashing the Power of Storytelling To Build Trust and Influence audiences 

rob biesenbach

Takeaways included:

  • The important science behind the power of storytelling
  • Three key ingredients necessary for every successful story
  • Key elements that elevate good stories to greatness
  • A simple process for finding great stories among your customers and other audiences
  • Tips to help you bring out the best stories in others
  • Advice for cutting the clutter from your stories for greater impact
  • Pointers on making your stories more visual and evocative
  • Performance tips to help you and your clients deliver stories more effectively

Following the luncheon, there was a Resume Critiques and Tips Workshop followed by two break  out sessions which covered: Social Media Management with panelists Rick Stoner from Bader Rutter, Jeremy Ross from Milwaukee Tool and Chelsey Orlikowski from Core Creative; Internal/Employee Communications with panelists Betsy Berens from GE Healthcare, Chantel Kuczmarski from Nelson Schmidt and Brian McKaig from the United Way of Greater Milwaukee and Waukesha County; PR’s Role in Branding with panelists Lisa Ehlke from Zizzo Group, Don Klein from Aurora and Annie Holschuh from BVK; and Business to Business PR with Mike Stefaniak from Hanson Dodge, Fraser Engerman from Johnson Controls and Heather Markovich from Core Creative.




On April 11, 2014, the PRSA Southeastern Wisconsin Chapter and our event sponsors, Eisner Creative Foundation (ECF) and Big Shoes Network , were proud to host 78 students from UW-Whitewater, UW-Milwaukee, Marquette University, UW-Eau Claire, UW-Oshkosh, UW Green Bay, UW-Stevens Point and Carroll University for our annual  1/2 day PRO DAY event for PR students. Students spent the afternoon learning about the PR industry in southeastern Wisconsin and what it takes to become a successful young professional in it.

The event was held at the Milwaukee Hilton in Downtown Milwaukee  and the program included:
11:30 a.m.-Noon: Networking

natestpierreNoon-1:30 p.m.: Attending the PRSA Monthly Luncheon with along PR professionals and hearing special guest speaker Nate St. Pierre talking about “Activating the Online Community to Promote Change”

1:45-2:30 p.m.: A Resume Critiques and Tips Workshop overseen by volunteers from PRSA’s Young Pros group

2:45 – 3:45 p.m.: Breakouts: Corporate Careers with corporate panelists from Manpower, Kohler Company and Johnson Controls or Agency Careers with panelists from STIR,  Mueller Communications and Johnson Direct.

4-5 p.m.: Breakouts: Government/Public Sector Careers with panelists from Milwaukee Common Council, Milwaukee County Transit anPro Day 2014 014resizedd Wisconsin Department of Tourism and Nonprofit Careers with panelists from the Salvation Army, Boys & Girls Club of Greater Milwaukee and Independence First