Upcoming Programs

Summer Social: Yappy Hour

July 25, 2024

          We invite you to join PRSA Southeastern Wisconsin for this post-work YAPPY HOUR—no dogs required to have fun! You are welcome to bring your dog(s) or enjoy meeting and mingling with the four-legged friends of others. For the Hounds: Supervised open-air yard, covered patio areas, and indoor spaces with separate… Read more »

Leveraging Earned Media to Enhance a Destination’s Reputation

Sept. 12, 2024

How BVK Built a Well-Oiled Influencer and Press Trip Strategy for West Virginia Tourism. To increase awareness of what the state had to offer visitors and ultimately drive visitation to The Mountain State, BVK launched a hyper-focused, multi-faceted four-season individual press trip program and an always-on influencer marketing campaign. During this session they will dive… Read more »

Unconscious Bias – Knowing What You Don’t Know with Judge Derek Mosley

Oct. 08, 2024

Unconscious Bias is a learned stereotype that is automatic, unintentional, deeply ingrained, universal, and able to influence behavior. Unconscious bias seeps into decisions that affect recruitment, retention, hiring, access to healthcare, banking, housing, education, the justice system, providing services, interpersonal interactions, and outcomes in ways that can disadvantage both individuals and groups of people. We… Read more »

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