Have you ever contemplated the significance of the three capital letters following the names of some PR professionals? Do you even know what they stand for? What about the value they bring to your employer, client, career and you personally?
The Accreditation in Public Relations (APR) program celebrates its 50th anniversary this year, and we see this as the perfect opportunity to briefly reflect on the program and its value to PR professionals.
What is accreditation?
As a brief background, the credential was established in 1964 and is the PR profession’s only national postgraduate certificate program. Administered by the Universal Accreditation Board (UAB), the program is voluntary and aims to unify and advance the PR profession through recognizing individuals who have demonstrated a high-level of understanding, dedication and experience in the field.
What are the benefits?
Today, more than 5,000 professionals hold the APR designation, and it is a career milestone that many look to achieve as a PR professional. Unlike many professional certifications, the APR is not a requirement, making it more desirable. And while some seek it out for a raise or a better job, many simply just appreciate the title for what it signifies – a commitment to the PR profession.
A few primary reasons for professionals to earn their APR include:
- APR is a mark of excellence
- APR promotes lifelong learning
- APR is a method of career enhancement
- APR enhances the PR profession in general
- APR demonstrates the desire to succeed
Celebrate the 2014 landmark
As 2014 marks the 50th year for the APR, we invite you to join us at this year’s Paragon Awards to recognize the accomplishments of Milwaukee’s APRs as well as learn more about its value and relevance.
