Luncheon recap: The “It’s Aaron” Campaign

By Lauren Gonn

Even if you are not from Wisconsin, if you have not heard of Aaron Rodgers then you are living under a rock. Aaron Rodgers is currently the quarterback for the Green Bay Packers, Super Bowl MVP (after 2010 season), named the Associated Press Athlete of the Year in 2011, and was also voted MVP for the 2011 and 2014 NFL seasons.

Attorney David Gruber has been practicing law for over 30 years, and has focused mostly on his personal injury law firm. David founded Gruber Law Offices more than 28 years ago, and is a family man with a passion for helping others.

Together, these two incredible men have created a campaign that brings awareness to organizations in Wisconsin, who are changing the world. David Gruber was joined by John Cary, Executive Director of the MACC Fund, for our September 16th PRSA luncheon.

So far, the campaign has worked with G9 (childhood cancer awareness), Milwaukee College Prep (a free K-8 public charter school), and Camp Hometown Heroes (help children who faced the loss of loved ones who were in the U.S. military). So how does this campaign bring awareness? A series of videos were formed for each of these organizations, featuring inspiring children and adults who helped found each group. Aaron Rodgers and David Gruber have also made it a priority to speak publicly whenever they get the chance in order to convey a message/awareness.

As Aaron and David would say, they are “shining a light” on some amazing organizations and bringing attention to 100,000s of people. Their continuous relationships with the families of these organizations show the true compassion they have for everyone involved.

Check out http://itsaaron.com for videos produced specifically to bring awareness, and how you can help out. You may have also seen these videos as previews on television. Currently, there are no plans set in stone for the future of “It’s Aaron,” but David Gruber mentioned that they are always brainstorming and keeping in touch with the local organizations.