Happy Friday! One of the biggest media events of the year took place this past weekend and unless you’ve been living under a rock I’m sure you’ve heard some sort of news about the Super Bowl. Since my beloved Green Bay Packers weren’t participating this year, like many others, I tuned into the game for the sole purposes of watching the commercials. As PR folks, there are countless lessons to be learned from these advertisements. Below are just a few articles to guide us. Enjoy!
Super Bowl commercials with hashtags slipped to 50% In 2015 Read>>>
Nationwide was the most mentioned Super Bowl advertiser on social media — but not for the right reasons Read>>>
The selling of the avocado Read>>>
Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care