Notice of 2018 Annual Meeting

All members are hereby notified that the Annual Meeting of the Southeastern Wisconsin Chapter of the Public Relations Society of America will be:

Wednesday, December 12, 2018 at 12:00 pm  at:

Italian Community Center, 631 E Chicago St, Milwaukee, WI 53202 (free parking in back)

The following item of business will be brought before the members: The slate of officers, board members and committee chairs to lead the PRSA chapter in 2019:

President – Ryan Amundson

President-elect – Jeff Dardis

Immediate Past President – Patrick McSweeney

Treasurer – Christine Dunbeck

Secretary – Stephanie Graham

Membership Chair – Katharine Foley

Ethics Officer/Midwest District Liaison – Carolyn Schamberger

Director, Marketing – Nicole Koremenos

Director, Community Service – Katrina Schwarz

Director, PR Palooza – Allison Kucek

 

Committees

Diveristy & Inclusion – Debi Miller

Accreditation – Annie Gentil

Mentorship – Emily Bultman

Education/PRSSA – Heidi Fendos

 

Judges Needed

PRSA is currently recruiting judges for the Sierra Nevada Chapter awards. Sierra Nevada graciously volunteered their time earlier this year to judge our Paragon Awards, and now it is time to return the favor. Judging is a great way to see the great work that another chapter is doing, and also give back a bit to your PRSA chapter. Judging will be from September 18th (entries sent to judges) – October 2nd (entries due back to the chapter). Each volunteer judge will judge between two and four entries (depending on final number of entries and judges). Please sign-up for judging no later than September 1st.

If you are interested or have questions, please email Immediate Past President, Sara Rude at srude@c-k.com.

MU Digital Summit Series Set for April 12

The annual Digital Summit, part of Marquette’s Insight Summit Series, is for set Thursday, April 12, 2018, at the Alumni Memorial Union at Marquette University.

Attendees from all communications disciplines and experience levels will learn from digital thought leaders from brands, agencies and organizations. Creative ideas and inspiration span well beyond what we may refer to as the “creative department.” Often times we lose sight of this core quality in all marketers. Whether it be a perfectly art directed spot, a well-crafted email, an innovative media strategy, beautiful data visualization – it’s inherent in us all.

The 2018 Digital Summit will show creativity in all aspects of marketing to show how to leverage some of the newest technology to enhance, inspire and change what creativity means.  With more than 500+ attendees at the event, the Summit presents a great networking opportunity too!  To purchase your ticket, go to http://www.insightsummitseries.com/digital/. PRSA members can use code “PRSAWIS” for a $25 discount.

Notice of 2017 Annual Meeting

All members are hereby notified that the Annual Meeting of the Southeastern Wisconsin Chapter of the Public Relations Society of America will be:

Wednesday, December 13, 2017 at 6:00 pm  at:

Bader Rutter, 1433 N. Water St., Ste 100, Milwaukee, WI 53202

The following item of business will be brought before the members:

Election of 2018 Officers and Directors

The following persons have been nominated by the Chapter’s Nominating Committee:

President – Patrick McSweeney, APR, Fellow PRSA

President-Elect –Karren Jeske, APR

Treasurer – Jeff Dardis

Secretary – Ryan Amundson

Membership Officer – Katharine Foley

Director at Large – Katy Glodosky

Previously elected and also serving will be:

Immediate Past-President – Sara Rude

Director at Large – Steph Graham

Director at Large – Holly Hasleyl, APR

Ethics Officer/Midwest District  Liason–  Christine Dunbeck

In addition, the following Bylaw changes are being proposed:

ARTICLE V – BOARD OF DIRECTORS

Section 1. Composition. The governing body of the Chapter shall be a Board of Directors consisting of the President, Vice President, Treasurer, Secretary, Membership Officer, the Immediate Past President, and at least three Directors-at-Large. In addition, two Assembly Delegates with credentials that follow PRSA National Assembly requirements shall be selected from these board members.

Section 2. Assembly Delegates. The Assembly Delegate(s) shall serve as the Chapter’s representative(s) at the meetings of the PRSA Assembly and shall be elected by the Chapter membership at the annual meeting.

Section 3. Directors-at-Large. Directors-at-Large shall be elected each year by the Chapter membership at its Annual Meeting to serve a term beginning January 1st next ensuing and until his/her successor is elected or installed.

Section 4. Ethics Officer. One director shall be appointed to serve a term of three years as the Chapter’s Ethics Officer to promote and inspire the highest levels of ethical behavior and performance among PRSA members. This role will also serve as the Midwest District Liaison to the Chapter.

Sponsors Needed for PR Palooza 2017

PR Palooza is the premier annual networking and fundraising event for PR and communications professionals in SE Wisconsin. We’re very excited about this year’s event, “Celebrating the ‘Mad Men’ Era-A Night of Music & Mingling.”

Date: Tuesday, Nov. 7, 2017
Time: 5:30-9:00 p.m.
Location:
Sharon Lynne Wilson Center for the Arts, Brookfield

The goal of the event is to provide a fun evening for PR and communication professionals throughout SE Wisconsin to connect with their peers, and for non-PRSA members to learn more about the Chapter. The event also serves as the Chapter’s annual member meeting.

This year we are also excited to add an entertainment component — the Wisconsin Philharmonic Symphony — one of the area’s oldest and most successful professional orchestras, will perform “Music of the 1960’s Mad Men Era.”

We will start the evening with heavy appetizers and cocktails, followed by a special concert featuring Mad Men-era music at 7:30 pm. In  addition, this event will serve as a fundraiser for PRSA of SE Wisconsin — with proceeds supporting the Chapter’s programming in 2018.

A stellar location, attendance by some of the best-known PR and communication professionals in the market, engaging conversation, appetizers and cocktails make PR Palooza the “must-attend” event of the year!

We have two sponsorship levels.

 PR Palooza Presenting Sponsor: $1,000
Sponsor Benefits:

  • Logo included in PR Palooza ads in The Milwaukee Business Journal (up to 2 ads to promote this event will run in November)
  • Sponsorship mention on blog & social media sites (Facebook and Twitter) and on Chapter website with logo
  • Link from PRSA Chapter website program page to sponsor’s site
  • Logo in all PR Palooza e-blasts (minimum of 5)
  • Four (4) admission tickets to the event. Could be a perfect event for a client outing!
  • Signage recognition at the event
  • Verbal recognition at the event
  • Ability to have sponsor brochure/information available at event

PR Palooza Supporting Sponsor: $500
Sponsor Benefits:

  • Sponsorship mention on blog & social media sites (Facebook and Twitter) and on Chapter website with logo
  • Link from PRSA Chapter website program page to sponsor’s site
  • Logo in all PR Palooza e-blasts (minimum of 5)
  • Two (2) admission tickets to the event
  • Verbal recognition at the event
  • Ability to have sponsor brochure/information available at event

For more information or to secure a sponsorship, please contact Steph Graham at 740-517-6190 or shgraham124@gmail.com prior to September 25, 2017.

Department of Transportation’s Zoo Interchange Communications Strategy

On March 15, members of the Department of Transportation’s Communication Team spoke to PRSA members about the challenges of communicating the massive Zoo Interchange Project. They provided an overview of the project and some strategies and tactics they use for communicating to the many target audiences they have. Here is a link to their informative presentation. PRSA would like to thank member Brian DeNeve for making this event happen.

 

Notice of 2016 Annual Meeting

All members are hereby notified that the Annual Meeting of the Southeastern Wisconsin Chapter of the Public Relations Society of America will be:

Tuesday, December 7, 2016 at 6:00 pm  at:

Villa Terrace Decorative Arts Museum, 2220 N. Terrace Ave., Milwaukee

The following item of business will be brought before the members:

 

Election of 2016 Officers and Directors

The following persons have been nominated by the Chapter’s Nominating Committee:

President – Sara Rude

President-Elect – Patrick McSweeney, APR, Fellow PRSA

Treasurer – Jeff Dardis

Director at Large – Emily Bultman

Assembly Delegate – Holly Haseley

Assembly Delegate – Michael Pflughoeft, APR, Fellow PRSA

Previously elected and also serving will be:

Immediate Past-President – Heidi Fendos

Secretary – Phill Trewyn

Director at Large – Kelly Savage, APR

Director at Large – Meg Hemmelgarn

Director at Large – Don Klein

Assembly Delegate – Audra Jacobs

Ethics Officer – Karren Jeske, APR

Membership Officer – Tim Olsen, APR

 

PRSA service opportunity: Sept. 29 at Repairers of the Breach

The weather may be fine now, but in a few short months it will be icy cold – and the homeless will be looking for a safe, welcoming place to stay. For many years, Repairers of the Breach, Milwaukee’s only daytime refuge and resource center for homeless adults, has met a vital need in our community. You’re invited to support this worthwhile organization though an upcoming afternoon of service through PRSA of Southeastern Wisconsin.

This opportunity is an extension of the ongoing PR, marketing and social media strategy offered to Repairers of the Breach by PRSA’s Community Outreach Committee. Volunteers will be asked to clean and organize the center.

Details:

3 to 6 p.m. Thursday, Sept. 29

Repairers of the Breach, 1335 W. Vliet St.

Note: If you can only help part of the time, that’s okay!

 RSVP to Don Klein by Thursday, Sept. 22, at donklein99@wi.rr.com.

 

Developing the next generation of corporate communicators at Marquette University

By Sarah Feldner

When considering the corporate communication function of an organization, discussion often starts with questions of corporate reputation, employee engagement, shareholder relations, issues management and key issues of the day.

As communication professionals, we know that we add value to corporate enterprise, and we work to ensure that the C-suite understands the value of this enterprise. But what if we reframe our questions and shift our focus? What happens when we start not with how communication strategy leads to business outcomes, but rather start with desired business outcomes and then work back to communication strategy?

These were the questions posed by Cree CEO Chuck Swoboda at the annual Corporate Communication Summit at Marquette University.

Swoboda offered a CEO’s view of communication function. Hearing what a CEO thinks about communication provided a view of the work that often does not get addressed. Communication conferences often tap the best minds in chief communication officer roles and provide invaluable insights into the profession. Yet this approach can be akin to us talking to ourselves. Bringing in the CEO view allows us to hold a different kind of mirror up to our work.

What we learned from Swoboda is not that our work is off track, but rather he underscored the need to think in terms of business strategy – framing communication as a business strategy itself. This view fits with the Arthur W. Page Society’s latest report on the CCO role. In this, the CCO works directly with the C-suite and acts as a business leader.

A renewed and strengthened focus on business outcomes as the driver of communication necessitates a different kind of professional. A solid foundation in communication skills, concepts and perspectives continues to be essential but not sufficient. Professional communicators need to hone their understanding of business fundamentals to get ahead.

We are actively engaging in these conversations at Marquette and thinking about the next generation of corporate communicators. The intersection of communication and business outcomes is where we situate our newest graduate degree program, the master’s degree in Corporate Communication.

Just as business outcomes need to drive communication strategy, our program combines the expertise of two of our colleges, the Graduate School of Management and the Diederich College of Communication, into a single program. To learn more, visit go.mu.edu/corporate-comm.