Top 3 PR Articles of the Week: Friday, June 13, 2014

I would say that most PR professionals consider themselves “communication experts.” Obviously everyone is going to make a mistake here and there, but overall we think we can write and speak pretty well. Therefore, this week’s Top 3 PR Articles of the Week reminds us of the communication pitfalls we should try to avoid. Enjoy!

Two misleading words triggered GM’s catastrophic communication breakdown Read>>>
‘Excited’ is the most overused word in PR Read>>>

Phrases that sabotage your career Read>>>

I know I find myself inserting the word excited into news releases from time to time. Anyone else?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care