Top 3 PR Articles of the Week: Friday October 31, 2014

Happy Halloween! In an effort to stay current, brands have to adapt to what the public is concerned about. We have to listen to what is current but also stay true to our company’s mission statement. The top three PR articles from this week show what brands can do to be authentic and current. Enjoy!

PR Daily Brands market to the trick or treat crowd by offering deals and discounts.

PR Newser Find out what it takes to have an authentic brand.

PR Week When does brand partnership become toxic?

Zach Hindes (@zachindes)