While watching this year’s March Madness tournament, I heard a number of coaches and players talk about how important it is to do the fundamentals correctly. While the flashy plays are nice to watch, it’s sound fundamental basketball that ultimately wins games. This got me thinking about the fundamentals of PR.
Starting today, I will draft a blog post for each Friday that features three key PR articles from the week. I hope these posts are found to be useful and that is helps everyone sift through the clutter of PR articles that are pushed our way every day.
For the week and in order to stick with my theme, I decided to choose articles that focus on fundamentals that we should all follow to be great PR professionals.
From Ragan’s PR Daily:
Calling a journalist? Avoid making crucial mistakes
http://bit.ly/1mY9QiU
From Ragan’s PR Daily:
The evolving distribution and role of press releases
http://bit.ly/1k3MCVR
From Ragan’s PR Daily:
The best times to post on social media
http://bit.ly/1lI7rGi
Have a great weekend!
Kristin Rabas
Sr. Public Relations Advisor
Aurora Health Care
