Top 3 PR Articles of the Week: Friday, April 24, 2015

Yay for Friday! This week, the top three PR articles of the week are all about two powerhouse companies and how they’re influencing the worlds of advertising and news. Check out the stories below about Google’s changes to how you search on your phone and how the Washington Post is using Amazon as a role model for ad targeting. Enjoy!

DIGIDAY
The Washington Post takes an Amazon-inspired approach to native ad targeting Read>>>

The Washington Post
Google is about to dramatically change how search works on your phone Read>>>

USA Today
5 things to know about ‘Mobilegeddon’ Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, April 10, 2015

As a female millennial, I frequently find myself as the target audience for consumer marketing campaigns and market research. From health care to grocery stores, many consumer brands are trying to figure out the millennial generation and how to communicate with them. Therefore, for this week I chose a few articles about my awesome generation and added in a little advice on public speaking from one of my favorite TV shows, House of Cards. Enjoy!

SocialTimes
Survey: Facebook is becoming a primary news source for millennials Read>>>

Ragan
5 public speaking lessons from ‘House of Cards’ Read>>>

Advertising Age
How marketers can reach mobile-obsessed multicultural millennials Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, March 27, 2015

It’s all about Facebook and social media! This week, Facebook announces a plan to host news sites’ content, best practices of the top brands on social media and how users feel when it comes to interacting with businesses on Facebook. Enjoy!

New York Times
Facebook may host news sites’ content Read>>>

Social Media Today
8 winning habits of social media’s top brands Read>>>

Fortune
Do Facebook users really want to chat with businesses? Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, March 6, 2015

Happy daylight savings time weekend! There’s only two more weeks until spring officially begins and it’s not going to be dark when we leave work anymore (if we’re lucky) so hang in there! Aside from me daydreaming of warmer weather, my favorite PR related articles of this week covered a variety to topics; millenials, fake news and social media tools. Enjoy!

Forbes
Study shows secret to managing millennials can be summed up in one word Read>>>

DIGIDAY
How fake news goes viral, and why it will happen less Read>>>

Social Media Today
These 10 tools will boost the productivity of your social media campaign Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, Feb. 27, 2015

Happy Friday! Hope everyone managed to stay warm this week. We’re all about the infographics in this week’s Top 3 PR Articles of the Week. Enjoy! Perfect elevator speech infographic

HubSpot
The anatomy of a compelling elevator speech: http://bit.ly/1DZrytu

MarketingProfs
Customers want to talk to brands, why aren’t they listening? http://bit.ly/18ulUEk

PRDaily
The best ways to pump up your Instagram strategy: http://bit.ly/1MYAaVA

Top 3 PR Articles of the Week: Friday, February 20, 2015

After a bitterly cold week in southeastern Wisconsin, all I can say is TGIF! As I looked back on this week and some of my favorite articles from the past few days, I recognized a common theme; Twitter. Social media is always a hot topic in the world of PR so before you head out in the cold to start your weekend, check out some light reading about a Twitter PR nightmare, the connection between Twitter and website traffic, and how your style impacts the success of your Twitter account. Enjoy!

Bloomberg Business
Fashion company tweets about its interns; PR nightmare ensues Read>>>

Mashable
This tool could make your tweets more popular Read>>>

The Atlantic
The unbearable lightness of tweeting Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, February 13, 2015

Happy Friday! At some point in our careers, we’ve probably all heard the phrase, “all PR is good PR.” Well….I could definitely argue that this is not always true. While a good PR person may have the ability to turn bad news into a gain, there are some reputations that once tarnished, have a difficult time bouncing back. Therefore, the top 3 articles from this week are all about reputation management. Enjoy!

USA Today
Brian Williams’ unmitigated disaster Read>>>

Fast Company
What Uber needs to do to fix its reputation Read>>>

Bloomberg Business
Harvard lures a record 37,000 applicants by milking social media Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 30, 2015

Here we are with the first month of the year already behind us. Hopefully all of you have successfully implemented your PR plans for 2015, are well on your way or at least started thinking about it. The top articles of this week might be a little premature when it comes to social media planning for 2016 but we also examine Target’s exit from Canada and how to make sure social media fits in your business strategy. Enjoy!

DIGIDAY
Target Canada: A lesson in brand marketing? Read>>>

Forbes
How to properly use social media to fit your business strategy Read>>>

Social Media Today
Where will social media users go in 2016? Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 23, 2015

Believe it or not, we made it through another work week (even though it was especially painful with the way the Packers lost last Sunday). This week, the media was buzzing about the State of the Union Address (#SOTU) and the upcoming Super Bowl. Check out the Top 3 PR Articles of the Week below to learn more about the #SOTU and ways Facebook is targeting users during the Super Bowl. Enjoy!

CNN Money
Obama’s #SOTU press strategy: all of the above Read>>>

CNN
The 11 best social media moments at the State of the Union address Read>>>

Ad Age
Facebook packages own Super Bowl audience for ad dollars Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 16, 2015

It’s an especially happy Friday in southeast Wisconsin today! Not only did we all wake up to 30 degree weather this morning, but it’s supposed to be 40 degrees tomorrow and the Packers are playing in the NFC championship on Sunday! While this has nothing to do with PR, I couldn’t contain my excitement. So, before you start to enjoy the weekend ahead, check out the articles below pertaining to Target’s PR nightmare, must-have marketing tools and resources for better writing. Enjoy!

Milwaukee Business Journal
Target’s latest PR nightmare: The ripple effect of a bad business decision Read>>>

Entrepreneur
15 must-have marketing tools for 2015 Read>>>

Inc.
50 awesome resources to help you be a better writer (and content marketer) Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care