Top 3 PR Articles of the Week: Friday, June 5, 2015

Another week has passed, and while the weather doesn’t quite feel like summer yet, the PR world is still hot with news. This week, the top three articles cover keeping secrets at work, why your brand should be on Pinterest and Facebook’s algorithm. Enjoy!

Inc.
Why it’s dangerous to keep your team in the dark Read>>>

DIGIDAY
Why now is the time for brands to go all-in on Pinterest Read>>>

Fortune
Why Facebook’s algorithm matters: because 60% of millennials get news there Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, April 10, 2015

As a female millennial, I frequently find myself as the target audience for consumer marketing campaigns and market research. From health care to grocery stores, many consumer brands are trying to figure out the millennial generation and how to communicate with them. Therefore, for this week I chose a few articles about my awesome generation and added in a little advice on public speaking from one of my favorite TV shows, House of Cards. Enjoy!

SocialTimes
Survey: Facebook is becoming a primary news source for millennials Read>>>

Ragan
5 public speaking lessons from ‘House of Cards’ Read>>>

Advertising Age
How marketers can reach mobile-obsessed multicultural millennials Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, March 27, 2015

It’s all about Facebook and social media! This week, Facebook announces a plan to host news sites’ content, best practices of the top brands on social media and how users feel when it comes to interacting with businesses on Facebook. Enjoy!

New York Times
Facebook may host news sites’ content Read>>>

Social Media Today
8 winning habits of social media’s top brands Read>>>

Fortune
Do Facebook users really want to chat with businesses? Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 23, 2015

Believe it or not, we made it through another work week (even though it was especially painful with the way the Packers lost last Sunday). This week, the media was buzzing about the State of the Union Address (#SOTU) and the upcoming Super Bowl. Check out the Top 3 PR Articles of the Week below to learn more about the #SOTU and ways Facebook is targeting users during the Super Bowl. Enjoy!

CNN Money
Obama’s #SOTU press strategy: all of the above Read>>>

CNN
The 11 best social media moments at the State of the Union address Read>>>

Ad Age
Facebook packages own Super Bowl audience for ad dollars Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, November 21, 2014

Whether you’re watching the news, having lunch with friends, sitting in a bar or watching football on a Sunday afternoon, there always seems to be a buzz about social media. Did you see the picture of Jane’s new house on Twitter? Did you see the Black Friday coupon code for big screen TVs on Facebook?

However, it’s important to remember that there are some down sides of social media as well. Therefore, the articles from this week address whether social media is a waste of time for brands, what we get wrong about social media and ways to hide your personal life by building a professional Facebook page.

Fast Company
Brand are wasting time and money on Facebook and Twitter, report says Read>>>

Forbes
What boomers and Gen Xers get wrong about social media Read>>>

Reuters
Facebook developing a professional website ‘Facebook at Work’: FT Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, October 24, 2014

It looks like we’re going to get one last weekend with nice weather before the bitter cold starts to set in so I’m going to keep this short and sweet! For this week, check out the following articles about Facebook’s new Rooms app, tips on building a brand on Twitter and some useful tools that make a PR professional’s job a little bit easier.

USA Today
Facebook launches Rooms app for anonymous sharing of interests Read>>>

PRNewser
20 tools every PR professional needs to know Read>>>

All Twitter
How to build a unique visual brand on Twitter Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, September 5, 2014

Welcome to September (already)! While the mild summer we had is almost behind us, social media, branding campaigns, budgets and reporter requests are here to stay. Therefore, the Top 3 PR Articles of the Week address the timing of social media posts, a new concept for Twitter and branding challenges for the NFL. Enjoy!

Social Media Today
Are You Losing Followers by Not Timing Your Social Media Posts Correctly? Read>>>

Fast Company
Twitter may adopt a Facebook-like algorithmic feed Read>>>

DIGIDAY
4 branding challenges for the NFL Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, August 8, 2014

Happy Friday! Facebook, Instagram and Twitter are three of the most popular social media sites currently in use. The Top 3 PR Articles of the Week feature some insights on these three social networks, including information on how Instagram is making progress, what happens to mobile traffic when Facebook is down and how Twitter’s new design has resulted in more active users. Enjoy!

Adweek
Instagram marketing is quickly catching up to Facebook Read>>>

Poynter
Chartbeat: Mobile traffic dropped 8.5 percent during Friday’s Facebook outage Read>>>

Digiday
Twitter’s recent design tweaks make users more active Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, June 27, 2014

One of my favorite SNL skits of all-time is entitled #hashtag. If you haven’t seen it, watch it (http://bit.ly/19hfeCY)! While it’s easy to make fun of the way people use social media, it’s definitely something that is here to stay-at least for the foreseeable future. We are continually searching for how to harness the power of social media. Our Top 3 PR Articles of the Week focus on hashtags, Facebook usage trends and the new Facebook Newswire. Enjoy!

Social Media Today
A scientific guide to hashtags: How many, which ones, and where to use them Read>>>

Ragan
What FB Newswire means for PR pros Read>>>

Wall Street Journal
Survey: Teens say they are using Facebook more Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, June 6, 2014

Public relations professionals are commonly asked to predict the future. Ok, maybe that’s a little bit of an exaggeration, but it is true that PR professionals are always trying to stay ahead of the curve and get involved in the next big thing before our competitors. Therefore, this week’s Top 3 PR Articles of the Week concentrate on the future. Enjoy!

Bulldog Reporter
Only 26% of Marketers Can Prove the Value They Bring to Their Business, New Research Shows: 85% Feel Increasing Pressure to Measure Marketing’s Value and Contribution Read>>>

Social Media Today
The New Facebook Page Design Is Coming: What It Means For You Read>>>

Fortune
Words are dead. Here’s what will replace them. Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care