Top 3 PR Articles of the Week: Friday, May 15, 2015

We’re already half way through the month of May and summer is upon us. However, as PR professionals, we can’t let the pending warm weather distract us for too long. So for this week, the Top 3 PR Articles examine struggling iconic brands, Snapchat video ads and changes in TV coverage. Enjoy!

Fortune
From McDonald’s to Barbie, iconic brands are struggling Read>>>

AdWeek
Snapchat debuts video ads for 2 cents a view Read>>>

Fast Company
How Periscope, Meerkat and Snapchat will change how TV covers news, sports and weather Read>>>

Enjoy!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, September 19, 2014

Companies with similar goals and aspirations often work together. Choosing what kind of company you are is also very important. The Top 3 PR Articles from this week show how important brands are; from the name to companies’ involvement in the marketplace. Enjoy!

Ad Week
Has the NFL ever gotten off to a worse start?
The NFL has been in the news for some criticisms and the brand is taking a hit after another player has come under scrutiny. Read>>>

Fortune
Is U2 going freemium with Apple a sign of what’s to come?
At Apple’s recent reveal event, U2 announced they were giving their newest album to all iTunes users for free. In a declining industry, we might see more large scale partnerships between companies and artists. Read>>>

PR Daily
3 things to consider when choosing a brand name
While there are great brand names, there is also a overabundance of bad ones. Here are 3 things to considering when choosing a brand name. Read>>>

Zach Hindes (@zachindes)

Top 3 PR Articles of the Week: Friday, September 5, 2014

Welcome to September (already)! While the mild summer we had is almost behind us, social media, branding campaigns, budgets and reporter requests are here to stay. Therefore, the Top 3 PR Articles of the Week address the timing of social media posts, a new concept for Twitter and branding challenges for the NFL. Enjoy!

Social Media Today
Are You Losing Followers by Not Timing Your Social Media Posts Correctly? Read>>>

Fast Company
Twitter may adopt a Facebook-like algorithmic feed Read>>>

DIGIDAY
4 branding challenges for the NFL Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, August 15, 2014

There is a right way to gain exposure from your brand…but there is definitely a wrong way. Companies have to find a balance between being inclusive and at the same time, creating something that feels exclusive and unique to their product. The Top 3 PR Articles of the Week focus on good and bad examples of branding. Cheers!

PR Daily
Levi’s jeans organized a free concert for their customers but probably hurt their brand more than the free concert helped. Read>>>

Ad Week
Criticism was raised when #IceBucketChallange was trending last week and was written off by some as faux-activism but with celebrity help and over a 9,000 percent increase in donations from the previous year, it shows the campaign’s success. Read>>>

PRNewser
Newsjacking is way to brand your company in an unexpected way during a trending story and these 5 tips can help make it memorable or save you from folly. Read>>>

Zach Hindes (@zachindes)

Top 3 PR Articles of the Week: Friday, August 1, 2014

In this modern (and sometimes ADD) age, it’s hard to have a brand that stands out from the crowd. Every business wants a groundbreaking idea and every brand wants to go viral. The Top 3 PR Articles from this week show some unique examples of branding and marketing that demonstrate what great PR can accomplish in this modern age. Enjoy!

Adweek
Buzzfeed Video is discovering how people identify with brands and relate to content. Read>>>

PR Daily
This past week, “Weird Al” Yankovic scored his first No. 1 record, Mandatory Fun, and used the hashtag #8videos8days to do it. Read>>>

PRNewser
A Make-a-Wish project for a little boy that went viral last November is now being turned into a documentary film by a non-profit Moving Train, Inc. with the help of crowd funding giant, Indiegogo. Read>>>

Zach Hindes (@zachindes)