Top 3 PR Articles of the Week: Friday, August 15, 2014

There is a right way to gain exposure from your brand…but there is definitely a wrong way. Companies have to find a balance between being inclusive and at the same time, creating something that feels exclusive and unique to their product. The Top 3 PR Articles of the Week focus on good and bad examples of branding. Cheers!

PR Daily
Levi’s jeans organized a free concert for their customers but probably hurt their brand more than the free concert helped. Read>>>

Ad Week
Criticism was raised when #IceBucketChallange was trending last week and was written off by some as faux-activism but with celebrity help and over a 9,000 percent increase in donations from the previous year, it shows the campaign’s success. Read>>>

Newsjacking is way to brand your company in an unexpected way during a trending story and these 5 tips can help make it memorable or save you from folly. Read>>>

Zach Hindes (@zachindes)