Top 3 PR Articles of the Week: Friday, February 13, 2015

Happy Friday! At some point in our careers, we’ve probably all heard the phrase, “all PR is good PR.” Well….I could definitely argue that this is not always true. While a good PR person may have the ability to turn bad news into a gain, there are some reputations that once tarnished, have a difficult time bouncing back. Therefore, the top 3 articles from this week are all about reputation management. Enjoy!

USA Today
Brian Williams’ unmitigated disaster Read>>>

Fast Company
What Uber needs to do to fix its reputation Read>>>

Bloomberg Business
Harvard lures a record 37,000 applicants by milking social media Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care