After a bitterly cold week in southeastern Wisconsin, all I can say is TGIF! As I looked back on this week and some of my favorite articles from the past few days, I recognized a common theme; Twitter. Social media is always a hot topic in the world of PR so before you head out in the cold to start your weekend, check out some light reading about a Twitter PR nightmare, the connection between Twitter and website traffic, and how your style impacts the success of your Twitter account. Enjoy!
Bloomberg Business
Fashion company tweets about its interns; PR nightmare ensues Read>>>
Mashable
This tool could make your tweets more popular Read>>>
The Atlantic
The unbearable lightness of tweeting Read>>>
Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care