Top 3 PR Articles of the Week: Friday, May 16, 2014
As I looked through the articles I set aside this week for this blog post, I noticed that one word was repeatedly jumping out at me; Millennial.
Someone is considered a Millennial, or part of Generation Y, if they were born roughly between 1980 and 2000, myself included. Right now, that’s anyone between the age of 14 and 34. This group is tech savvy, civic minded and has extreme purchasing power (important information for anyone trying to communicate to or sell to this group). Therefore, this week’s Top 3 PR Articles focus on the Millennial Generation and what we can do to attract them.
Millennials have no fear of big data—In fact, new SDL Global study finds Gen Yers expect brands to use their unique data for hyper-targeted experiences. Read >>>
5 ways to attract and keep top millennial talent. Read >>>
Mountain Dew’s PR win: Fuse Marketing explains how top brands reach Millennials, teens and youth consumers. Read>>>
Leave us a comment and tell us what you’ve been doing to tap into this demographic.
Have a great weekend!
Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care