Top 3 PR Articles of the Week: Friday, May 30, 2014

It’s no secret that digital marketing and social media advertising are booming while more traditional forms are being pushed aside. However, new types of marketing approaches require new strategies and ways of engaging the consumer. Therefore, this week’s Top 3 PR Articles focuses on just that – how to reach consumers through marketing via digital channels. Enjoy!

Bulldog Reporter
Retail Marketers Are Shifting Their Focus to Personalized Digital Campaigns, New Study Reveals: 9 Out of 10 Senior Marketers Say Personalized Messages Work Better than Mass Communications Read>>>

Fast Company
6 Research-Backed Ways to Get More Followers on any Social Media Read>>>

Bulldog Reporter
Majority of Consumers Think Brands Need to Stop Trying to “Surprise and Delight”—Most Prefer an Efficient Customer Experience to a Personalized One, IntelliResponse Study Finds

What strategies have you implemented to engage consumers via social media or digital advertising?

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care