Happy Friday! When autumn rolls around, we tend to settle in and wait for signs of springtime. As public relations professionals, we can’t afford to take breaks. Even when your company is engrained into the public’s mind, there is always a way to become relevant and show the value of your product or brand. The Top 3 PR Articles from this week show how an established business can make a statement to their followers and make their brand unique. Enjoy!
Forbes Here are 25 ways to grow your social media presence. People depend on social media to tell them the news, funny stories, what to think and what to feel, so continuous involvement in those types of media is very important. http://www.forbes.com/sites/johnrampton/2014/09/29/25-ways-to-grow-your-social-media-presence/
PR Daily Burt’s Bees celebrates their 30th “Beeday” in social media style. This birthday celebration shows how to commemorate milestones with your social media community in a way that honors your legacy. http://www.prdaily.com/Main/Articles/17353.aspx
AD Age Starbucks announced their first global campaign, “Meet me at Starbucks.” The coffee giant takes a break from commercials advertising “PSL Season” and Frappuccinos to focus on what the brand has done for people in an international sized mini-documentary. http://adage.com/article/cmo-strategy/starbucks-launches-brand-campaign/295175/
Zach Hindes (@zachindes)