Recap of “The Bucks: A Fresh Start” luncheon

By Lauren GonnPRSA bucks luncheon feb2015

Milwaukee Bucks President Peter Feigin, and Senior Vice President Jake Suski spoke at PRSA Southeastern Wisconsin’s Feb. 18 luncheon to share the Bucks’ approach to marketing and public relations.

Feigin and Suski explained their goals and challenges with the Bucks organization and how they want to transform and re-develop the organization. They see public relations as a big piece of their messaging strategy, with their greatest asset being the actual basketball players. Their goals include establishing more partnerships in the community, and using social media to increase engagement among fans.

The Bucks players love Milwaukee and once basketball season is over, the Bucks are hoping more and more players will want to settle down in the area; instead of leaving till the next season. The organization continues to work on expanding their audience – which gets easier as they continue to play well! The Bucks are doing a fantastic job at identifying what they need to do; and developing the right strategy to accomplish their goals.

Top 3 PR Articles for the Week: Friday, October 3, 2014

Happy Friday! When autumn rolls around, we tend to settle in and wait for signs of springtime. As public relations professionals, we can’t afford to take breaks. Even when your company is engrained into the public’s mind, there is always a way to become relevant and show the value of your product or brand. The Top 3 PR Articles from this week show how an established business can make a statement to their followers and make their brand unique. Enjoy!

Forbes Here are 25 ways to grow your social media presence. People depend on social media to tell them the news, funny stories, what to think and what to feel, so continuous involvement in those types of media is very important.

PR Daily Burt’s Bees celebrates their 30th “Beeday” in social media style. This birthday celebration shows how to commemorate milestones with your social media community in a way that honors your legacy.

AD Age Starbucks announced their first global campaign, “Meet me at Starbucks.” The coffee giant takes a break from commercials advertising “PSL Season” and Frappuccinos to focus on what the brand has done for people in an international sized mini-documentary.

Zach Hindes (@zachindes)

A Westerner’s Tales of PR in the Wild, Wild East

Ni hao! Fellow Milwaukee Communicator Matt Wisla has written two articles related to his PR experiences in China for the PRSA national publications The Strategist and Tactics. Check them out here (you’ll need your PRSA membership login & password to log into the national site):

Wisla is a Marquette Journalism graduate and spent some of his early career in Milwaukee at Bader Rutter and Nelson & Schmidt. More recently he worked with Fleishman-Hillard as a vice president at that agency’s Beijing office, and has also served as the vice president of Communications at the American Chamber of Commerce in the People’s Republic of China.

Chinese Dragon

Xie xie (pn. “shay-shay”) for the very interesting articles, Matt! We’re betting you’ve got some great cocktail hour anecdotes about your experiences in China beyond what’s in these articles! Looking forward to hearing more when we see you at PR Palooza in a couple of weeks!

You can contact Matt Wisla at


2013 Paragon Awards–An impressive display of PR Prowess!

The majestic Empire Room at the Hilton Milwaukee City Center was THE place to be on Tuesday, May 21, as we celebrated the 2013 Paragon Awards and more than 50 area communications professionals were honored.


Laughlin Constable was honored with the Best in Show award for the agency’s work with the Wisconsin Department of Tourism (even the Governor tweeted his congratulations). The Best in Show award-winning submission – “Travel Wisconsin Helps Keep Wisconsinites Warm with ‘The Big Bundle Up’” – served to promote the Wisconsin Department of Tourism’s annual community relations campaign to collect warm clothing items for needy families. The campaign – spearheaded by Lisa Todd of Laughlin Constable and Danielle Johnson of the Wisconsin Department of Tourism – utilized multiple communications platforms resulting in a 550 percent year-over-year increase in the total number of items collected. Judges, comprised of a panel of PR experts from around the country, were impressed with the project’s excellent results on a relatively small budget and its solid, measurable objectives. 

 “We had many outstanding submissions this year,” said Don Klein, chapter president. “It’s truly a testament to the quality of communications work going on in the region.”

This year’s Communicator of the Year is Jeff Sherman, president and co-owner of A vital part of since 2000, Jeff uses his love of sports, community building and all things Milwaukee to bring colorful stories and content to the site, which has become a Wisconsin institution over the last 15 years.

This year’s winner of the Dorothy Thomas Black award is Dale Brown, APR. Dale led the firm Brown and Martin for more than 30 years before his recent retirement. His use of ventriloquism as a serious communications tool has gained him national attention. Dale is a past president of the chapter and brought out his dummy for a truly memorable acceptance speech.

So who else received awards for their hard work? Lots of people, lots of agencies. Far too many to name here (you don’t want to read a blog post that long, trust me)! 

Congratulations to ALL the award winners. We’re so proud of the Chapter’s members’ accomplishments. And a special thank you to all those who worked diligently behind the scenes to get this event happen. Excellent job! 

We’re looking for event planners to help with next year’s Paragon Awards–great experience and a terrific way to give back to the Chapter. If you’re interested, please contact President-Elect Samantha Andrews, APR at

See a few photos from the event in the PRSA Facebook gallery.

Annual Summer Social Event at Barnacle Buds

Join the PRSA Southeastern Wisconsin Chapter and the Young Pros at Barnacle Buds on August 18th from 5:30 to 7:30 p.m. for our annual summer social event.

Take a seat by the Milwaukee River, enjoy a cocktail and some tasty fried food while networking with your fellow PR professionals and aspiring young pros.

Appetizers will be served and the first 40 people will receive a free drink ticket.

RSVP on Facebook.

Why do you love PRSA?

The PRSA Social Media committee got together and started to talk about why we are PRSA members. Read their responses below.

Take a look at what our committee loves most about PRSA. It’s interesting to see everyone in this groups finds value in different ways.

Emily Lenard – PR + Social Media Strategist at Hanson Dodge Creative

While there are many benefits to being a PRSA member, I find that I most value the daily Issues & Trends PRSA email newsletters. These daily newsletters include insightful, relevant articles from both industry publications and mainstream media. In the past, I have found blog inspiration and creative solutions for the clients I represent. With countless resources available online, I greatly appreciate being able to go to my PRSA Issues & Trends email to find that the most beneficial, credible articles are at my fingertips.

Jenna Kashou – Development Director at Notre Dame Middle School

PRSA has been a hotbed of ideas and knowledge for me. I moved from the PR to the nonprofit sector, but remain a member of PRSA because of the professional connections I have made and because the programming really gives me an edge in my career. The best benefit – I’ve met great friends through my involvement in PRSA.

Meghan Welch – Marketing Communications at Derse

Why is PRSA awesome? Because of the networking, of course! Whether you’re looking for a new job, another way to get involved in the community or just to meet new people, PRSA can help. The group is comprised of passionate PR pros that span a variety of industries and disciplines, so you’re guaranteed to meet a wide variety of people.

I joined PRSA about four years ago. In that time, I have changed jobs, started volunteering and widened my social circle. Networking through PRSA has helped with all these changes. The experience has been invaluable and the people in PRSA are constantly helping me to reach my goals, both professionally and personally.

Andrew Wiech – PR + Social Media Specialist at Hanson Dodge Creative

I really didn’t know what to expect when I joined PRSA. I was pretty nervous at my first luncheon. It was like freshman year of high school all over again. I walked into the Rouge Ballroom at the Pfister Hotel and thought to myself, “Where do I sit?” But this chapter embraces with open arms and the relationships I’ve formed over my first year of membership have been extremely valuable.

I love how malleable PRSA can be. Personally, I dove in head first and started getting involved and I love the experiences I’ve gained by being a member of the organization. From leading educational sessions on social media tools and strategies for the Social Media committee’s Friday morning training sessions to co-chairing of the Young Professionals committee and setting up events to get our younger PR professionals involved in the chapter, I feel connected to the chapter and love to see it continue to grow and evolve.

Laura Stanelle – Account Executive at Emerald Isle Marketing + PR

What’s so great about a PRSA membership? Is it the trove of resources made available via email, blogs and social media? The monthly luncheons that feature engaging, educational speakers? The delicious desserts that end those valuable luncheons? Yes, yes and definitely yes. For me, though, the things that make joining PRSA a no-brainer are the abundant networking opportunities that exist for members. As a young PR professional, starting out in this industry can be daunting, but talking to that agency founder would be much more difficult had I not sat next to him at last month’s meeting. And getting to know those women at that other PR firm? Much easier now that I’m serving on a committee with them.

Public relations is, by nature, a social profession. What better way to exercise the very tenants of our industry than by meeting and networking with others like you? From helping advance your career to providing insight into new client opportunities to just being really great friends, the people you meet through PRSA prove a membership’s value time and time again.

Mo Moorman – Public Relations Director at Jockey International 

I enjoy being involved with PRSA because it is focused on advancing the PR profession and it provides excellent personal and professional growth opportunities through initiatives like networking events, shared resources and seminars. Sharing suggestions, challenges and opportunities with fellow PR pros brings to light best practices that strengthen my ability to provide excellent service as a PR practitioner. Getting actively involved is key: Serving on PRSA committees; contributing to and sharing association resources; and attending events are just a few of the ways that I find help me maximize my membership with PRSA.

Now it’s your turn! What do you love about PRSA?

PRSA Young Pros Happy Hour: Replay Sports Bar

UPDATE: Hey PR Young Pros! Change of plans. Bradford is taking this Thursday off to let the beach recover from all the rain, so we’ve decided to switch things up. 

The PRSA Young Pros Committee invites you to Replay Sports Bar on June 23, 2011 at 6:00 p.m. for a Young Pro Happy Hour. 

Let’s play some foosball, shuffleboard, flip cup, or billiards insides, shielded from mother nature. 

RSVP to our Facebook Event.

Happy Hour Specials are available all night. 

Specials include: 

$2 tap beers
$3 rail cocktails
Plus I’m pretty sure they have $2 Tall Boy PBRs all day, every day. 

Hopefully, we can hit up the beach next month for a PRSA #YPHH. 

Sorry for the change of plans. 

Hey PR Young Pros! The PRSA Young Pros Committee invites you to Bradford Beach on June 23, 2011 at 6:00 p.m. for a Young Pro Happy Hour.

RSVP to our Facebook Event.

Stick your toes in the sand, breath the fresh air, play some beach volleyball, and relax with some tunes as the sun sets on Lake Michigan, while hanging out with other like-minded professionals.

Did I mention that they have a bonfire going with live music from the Marc Ballini Trio?

Starting at 6:30 p.m., the Marc Ballini Trio will perform until dusk. Three large bonfire pits available for public use. All you’ll need is your blanket on the sand.

Happy Hour Specials are available at the Tiki Hut from 5-7pm.

Specials include:

  • $10 – iced buckets of Corona or Pabst (4 cans / bucket)
  • $5 cocktails- Cuervo Margarita, Smirnoff & Lemonade, Bacardi Mojito, Jeremiah Weed & Lemonade
  • $3 Pabst

All that purchase a drink on the beach will receive a wristband good for one free drink at one of the following establishments following the musical performances on Thursday evenings: BelAir – BelAir Margarita or Hi Hat Garage – Pint of the Day.

Meet the Members: Samantha Andrews, APR

Each month, on the PRSA Southeastern Wisconsin blog, we will feature one of the members of our fine organization. Get to know a little bit about who they are, why they joined and what they are most looking forward to about being a part of the PRSA SEW Chapter. And maybe a few random facts here and there.

This month, we are featuring Samantha Andrews!

Name – Samantha Andrews, APR

Follow Samantha on Twitter. @SamanthaAndrews

Position/Company – Public Relations Associate, Froedtert Health Froedtert Hospital.

What initially drew you to PRSA? I was drawn to PRSA’s networking opportunities. My PRSA history began early in my public relations career; first in Green Bay with the Northeast Wisconsin Chapter. I moved to Milwaukee about six years ago and found the Southeast Wisconsin Chapter members very welcoming, dynamic and supportive.

I see you’re accredited! Congrats. How valuable is accreditation and what advice would you give to those that are looking into it? Thank you! I received my Accreditation in Public Relations in 2008. Since then it has opened a lot of doors for me, including my involvement with the PRSA Southeastern Wisconsin Chapter (SEW) board of directors. It helped me transition from tactical to a strategic thinking approach to public relations. It prompted me to pursue a Master of Business Administration (MBA) degree. I’m currently enrolled in the MBA program at Mount Mary College. My motto to anyone considering accreditation is “Just Do It!” It can only help you down the road.

What do you enjoy most about being a member of the PRSA SEW board of directors? I’ve had the honor of being a board member since 2009, serving our chapter as assembly delegate. I enjoy the friendships I have made and learning from some of the best communicators in our field. I’m truly blessed to be a part of our board. I have learned so much from them.

What’s your favorite aspect of the Public Relations industry? What really excites you about PR? And why? Special events are my passion because I love meeting and working with people. I enjoy seeing a successful event come to fruition from its infancy stages.

How has being a PRSA SEW member helped in your career? PRSA has helped me learn of new job opportunities, including my current role at Froedtert Hospital. It has helped me learn boundless new skills and earn my APR. I also received a Paragon Award last year for one of my projects, which made me and my employer extremely proud!

How do you stay up-to-date on the industry trends? What’s your favorite industry blogs that you follow/books that you read? Our PRSA SEW chapter lunches, along with the new social media training opportunities are very interesting, fun and affordable (many of which are free!) ways to stay on top of industry trends. I read “The Strategist” and take advantage of the free webinars through PRSA as part of my membership. I also attended the national PRSA conference for the first time last year in Washington, D.C. and learned more about measurement as it applies to our practice. I subscribe to various RSS feeds through PRSA’s Web site such as PRSAY, ComPRehension and belong to various specialized groups. One of my favorites is the PRSA National group on LinkedIn.

Tell us something we don’t know about you? One interesting tidbit I like to share with Milwaukeeans is that I was a Green Bay Packers cheerleader while in college at UW-Green Bay. I’m an avid runner and passionate about golfing, so I can’t wait for spring!

Next time you see Samantha at a luncheon, be sure to introduced yourself. Or you could connect with her on LinkedIn.

– Andrew Wiech (@AndrewWiech)