Top 3 PR Articles of the Week: Friday, February 20, 2015

After a bitterly cold week in southeastern Wisconsin, all I can say is TGIF! As I looked back on this week and some of my favorite articles from the past few days, I recognized a common theme; Twitter. Social media is always a hot topic in the world of PR so before you head out in the cold to start your weekend, check out some light reading about a Twitter PR nightmare, the connection between Twitter and website traffic, and how your style impacts the success of your Twitter account. Enjoy!

Bloomberg Business
Fashion company tweets about its interns; PR nightmare ensues Read>>>

Mashable
This tool could make your tweets more popular Read>>>

The Atlantic
The unbearable lightness of tweeting Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 30, 2015

Here we are with the first month of the year already behind us. Hopefully all of you have successfully implemented your PR plans for 2015, are well on your way or at least started thinking about it. The top articles of this week might be a little premature when it comes to social media planning for 2016 but we also examine Target’s exit from Canada and how to make sure social media fits in your business strategy. Enjoy!

DIGIDAY
Target Canada: A lesson in brand marketing? Read>>>

Forbes
How to properly use social media to fit your business strategy Read>>>

Social Media Today
Where will social media users go in 2016? Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, January 23, 2015

Believe it or not, we made it through another work week (even though it was especially painful with the way the Packers lost last Sunday). This week, the media was buzzing about the State of the Union Address (#SOTU) and the upcoming Super Bowl. Check out the Top 3 PR Articles of the Week below to learn more about the #SOTU and ways Facebook is targeting users during the Super Bowl. Enjoy!

CNN Money
Obama’s #SOTU press strategy: all of the above Read>>>

CNN
The 11 best social media moments at the State of the Union address Read>>>

Ad Age
Facebook packages own Super Bowl audience for ad dollars Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, December 5, 2014

Somehow we’re less than one month away from a brand new year already! As 2015 looms near, it’s time to look at new and improved ways to implement our public relations, marketing and social media plans. As we look ahead, consider some of the tips and information in the Top 3 PR Articles of the Week. Enjoy!

Fast Company
Eight surprising tips on getting more retweets backed by science Read>>>

Mashable
Seven social media resolutions for 2015 Read>>>

Digiday
How messaging apps are changing media distribution Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, November 21, 2014

Whether you’re watching the news, having lunch with friends, sitting in a bar or watching football on a Sunday afternoon, there always seems to be a buzz about social media. Did you see the picture of Jane’s new house on Twitter? Did you see the Black Friday coupon code for big screen TVs on Facebook?

However, it’s important to remember that there are some down sides of social media as well. Therefore, the articles from this week address whether social media is a waste of time for brands, what we get wrong about social media and ways to hide your personal life by building a professional Facebook page.

Fast Company
Brand are wasting time and money on Facebook and Twitter, report says Read>>>

Forbes
What boomers and Gen Xers get wrong about social media Read>>>

Reuters
Facebook developing a professional website ‘Facebook at Work’: FT Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, October 24, 2014

It looks like we’re going to get one last weekend with nice weather before the bitter cold starts to set in so I’m going to keep this short and sweet! For this week, check out the following articles about Facebook’s new Rooms app, tips on building a brand on Twitter and some useful tools that make a PR professional’s job a little bit easier.

USA Today
Facebook launches Rooms app for anonymous sharing of interests Read>>>

PRNewser
20 tools every PR professional needs to know Read>>>

All Twitter
How to build a unique visual brand on Twitter Read>>>

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, October 10, 2014

Many public relations professionals do a lot more than traditional public relations work. Many of us are also diving into the world of social media, media buying or even graphic design. While many budgets are decreasing, the demand to wear many hats is increasing. Therefore, the top three articles from this week span a variety of topics including marketing, social media and the traditional news release. Enjoy!

Mashable
The Millennial that marketers are targeting does not exist Read>>>

Mediabistro
Hashtags 101: How to create your own Read>>>

Entrepreneur
The venerable press release remains the cornerstone of public relations Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles for the Week: Friday, October 3, 2014

Happy Friday! When autumn rolls around, we tend to settle in and wait for signs of springtime. As public relations professionals, we can’t afford to take breaks. Even when your company is engrained into the public’s mind, there is always a way to become relevant and show the value of your product or brand. The Top 3 PR Articles from this week show how an established business can make a statement to their followers and make their brand unique. Enjoy!

Forbes Here are 25 ways to grow your social media presence. People depend on social media to tell them the news, funny stories, what to think and what to feel, so continuous involvement in those types of media is very important. http://www.forbes.com/sites/johnrampton/2014/09/29/25-ways-to-grow-your-social-media-presence/

PR Daily Burt’s Bees celebrates their 30th “Beeday” in social media style. This birthday celebration shows how to commemorate milestones with your social media community in a way that honors your legacy. http://www.prdaily.com/Main/Articles/17353.aspx

AD Age Starbucks announced their first global campaign, “Meet me at Starbucks.” The coffee giant takes a break from commercials advertising “PSL Season” and Frappuccinos to focus on what the brand has done for people in an international sized mini-documentary. http://adage.com/article/cmo-strategy/starbucks-launches-brand-campaign/295175/

Zach Hindes (@zachindes)

Top 3 PR Articles of the Week: Friday, September 26, 2014

Happy last Friday of September! Now that fall is officially here, I’m sure the majority of us are entrenched in planning for 2015. Therefore, the Top 3 PR Articles of the Week serve as a friendly reminder to prepare for crises ahead of time, remember that the news world is always changing and to make sure you have a policy when it comes to social media. Enjoy!

USA Today
43% of companies had a data breach in the past year Read>>>

PEW Research Center
How social media is reshaping news Read>>>

TNW
A practical guide to writing an effective social media policy Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care

Top 3 PR Articles of the Week: Friday, September 5, 2014

Welcome to September (already)! While the mild summer we had is almost behind us, social media, branding campaigns, budgets and reporter requests are here to stay. Therefore, the Top 3 PR Articles of the Week address the timing of social media posts, a new concept for Twitter and branding challenges for the NFL. Enjoy!

Social Media Today
Are You Losing Followers by Not Timing Your Social Media Posts Correctly? Read>>>

Fast Company
Twitter may adopt a Facebook-like algorithmic feed Read>>>

DIGIDAY
4 branding challenges for the NFL Read>>>

Have a great weekend!

Kristin Rabas (@krabas)
Sr. Public Relations Advisor
Aurora Health Care